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Strategies of Supercell's Success

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摘要 Supercell,known as video game company,that is the best at making money,had developed a value of over 10 billion dollars by running only 5 games.All of their games earned more than a billion dollars with over one billion downloads in total.There must be a lot worth studying their strategies.This paper is divided into three parts:analyzing the marketing strategies in their games and advertising,their special way of management,and how they have contributed to the company's huge success.
作者 Yutong Wu
出处 《Proceedings of Business and Economic Studies》 2021年第4期99-103,共5页 商业经济研究(百图)
关键词 SUPERCELL GAME POPULAR
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