摘要
Supercell,known as video game company,that is the best at making money,had developed a value of over 10 billion dollars by running only 5 games.All of their games earned more than a billion dollars with over one billion downloads in total.There must be a lot worth studying their strategies.This paper is divided into three parts:analyzing the marketing strategies in their games and advertising,their special way of management,and how they have contributed to the company's huge success.