摘要
农产品质量安全一直是社会关注的焦点,农户绿色用药是保障“舌尖上安全”的关键一环。利用山东省378位蔬菜种植户的调查数据,基于市场预期调节的中介效应模型,考察行为规范对于农户绿色用药行为的影响机制。研究结果表明:行为规范与农户绿色用药之间存在显著的正向关系;质量安全认知在行为规范与农户绿色用药之间起部分中介作用;市场预期增强了质量安全认知对绿色用药的正向影响关系,且强化了质量安全认知的中介效应。
The quality and safety of agricultural products has always been the focus of the society's attention,and farmers'green pesticide use is a key part of ensuring“food safety”.This paper used the survey data of 378 vegetable farmers in Shandong Province,based on the mediating effect model of market expectations adjustment,to investigate the influencing mechanism of behavioral norms on farmers'green pesticide use behavior.The research results show that:There is a significant positive relationship between the behavioral norms and green pesticide use for farmers;the quality and safety awareness plays a partial intermediary role between the behavioral norms and green pesticide use for farmers;market expectation enhances the positive influencing relationship between the quality and safety awareness and green pthe positive influence of knowledge on green pesticide has strengthened the mediating effect of quality and safety awareness.
作者
杜凤君
郑军
张明月
DU Fengjun;ZHENG Jun;ZHANG Mingyue(School of Economics and Management,Shandong Agricultural University,Tai'an 271000,China)
出处
《科技与经济》
2021年第4期56-60,共5页
Science & Technology and Economy
基金
国家社会科学基金项目——“新型农业经营主体绿色生产行为演进机制与政策设计研究”(项目编号:19BGL160,项目负责人:郑军)成果之一
山东省社会科学规划研究项目——“‘互联网+’背景下的农产品电商:行为分析、绩效评价与政策设计”(项目编号:19DGLJ09,项目负责人:张明月)成果之一。
关键词
行为规范
质量安全认知
市场预期
绿色用药
behavioral norms
quality and safety awareness
market expectation
green pesticide use
