媒体融合背景下中医药科技期刊发展路径探析--以《天津中医药》为例

Analysis on Development Path of TCM Sci-tech Periodicals under Background of Media Convergence-Taking Tianjin Journal of Traditional Chinese Medicine as Example

中医药作为抗击新型冠状病毒肺炎的重要手段,近年来越来越受到国际社会的关注与重视,因而提高其在国际学术界的地位,对于加速中药产业的发展将发挥极为关键的作用。中医药科技期刊作为承载先进科学研究成果的重要传播媒体,必须结合时代浪潮,积极进行创新探索与实践。以天津中医药大学主办的《天津中医药》为例,介绍中医药期刊在新时期媒体融合发展的背景下优化办刊所采取的措施,为创新发展中医药科技期刊提供思路及参考。

As an important means to fight against COVID-19,TCM has attracted more and more attention from the international community in recent years.Therefore,improving the status of TCM in the international academic community plays an extremely crucial role in accelerating the development of TCM industry.Traditional Chinese medicine science and tech-nology periodicals are important communication media of advanced scientific research results,which must be combined with the tide of the times and actively carry out innovative exploration and practice.Taking Tianjin Journal of Traditional Chinese Medicine sponsored by Tianjin University of Traditional Chinese Medicine as an example,this paper introduces the measures taken by TCM periodicals in the aspect of new media convergenceunder the background of the development of media convergence in the new era,so as to provide ideas and reference for the innovation and development of TCM science and technology periodicals.