高校共青团提升网络平台育人实效路径探析

Exploration and Analysis on the Path to Improve the Education Effect of the Online Platform of the Communist Youth League in Colleges and Universities

高校共青团线上育人平台经过初期发展,目前已形成较为成熟的运营管理模式,但由于平台运营具有非营利性、非专业化等特点,普遍存在品牌效应不强、目标受众较窄、专业力量薄弱等问题。这些问题影响着线上育人效果,也制约着高校共青团线上育人平台的可持续发展。通过原创内容栏目化、线上线下同步化、运营团队专业化等路径,高校共青团线上平台育人实效将得到进一步提升,能够更好地发挥凝聚、引领、服务青年学子的重要作用。

After the initial development of the online education platform of the Communist Youth League in colleges and universities,it has formed a relatively mature operation and management model.However,due to the non-profit and non-professional characteristics of platform operation,there are generally some problems,such as weak brand effects,narrow target audiences,and weak professional strength.The problems affect the effect of online education and restrict the sustainable development of the online education platform of the Communist Youth League in colleges and universities.Through original content columnization,online and offline synchronization,and professional operation of the operating team,the education effect of the online platform of the Communist Youth League in colleges and universities will be further improved,and it can better play the important role of bringing together,leading,and serving students.