图书馆宣传推广创新实践--以“漫画温图”为例

Innovative Practice of Library Publicity and Promotion: Taking "Wenzhou Library in Cartoon" as an Example

温州市图书馆在微信公众平台推出“漫画温图”宣传栏目,利用漫画载体,开展图书馆宣传推广的实践与探索。文章从策划选题、剧本设计、绘制漫画、拟定标题、馆长审核、平台推送六个步骤介绍了“漫画温图”的创作流程,通过对微信平台的数据统计和分析,评估栏目服务成效,再从策划主题、馆员素质、平台流通三个方面论述了栏目创作的重点与难点。

This paper introduces the practice and exploration of Wenzhou Library's promotion column of"Wenzhou Library in Cartoon"on the platform of WeChat.The paper studies the creation process of the column,including topic selection,scenario design,cartoon creation,titling,getting approval from the curator and promotion by the platform.Based on the statistics from the WeChat platform,the paper researches the efficiency of the column and discusses the stress and difficulty of the creation through topics,librarians and the platform.