高参与度科普类微博知识内容价值共创研究

Research on Knowledge Content Value Co-Creation in Popular Science Microblogs with High Engagement Levels

[目的/意义]研究微博平台如何促进用户参与并共同创造知识内容价值,为图书馆在新媒体平台中开展的知识服务提供优化启示。[方法/过程]采用案例分析法,以高参与度科普类微博为例,爬取博文内容、评论、转发量、点赞量等数据,构建其特征描述框架,分析知识内容表达特征;通过标引和抽取等手段分析博主与用户间的知识内容互动特征。[结果/结论]高参与度科普类微博具有内容精简或充盈且媒体形式多样、句型丰富且蕴含情感等表达特征,有效地吸引了用户参与;其中,解答用户问题、纠正/反驳用户观点等6类互动类型促进了用户知识贡献,实现了知识内容价值共创。为图书馆在新媒体平台中开展知识服务总结的启示有:图书馆在内容建设上应挖掘用户需求、丰富知识内容表达形式等;同时要建立互动机制,积极解决用户知识需求、树立意见领袖形象等。

[Purpose/significance]Studying how the microblog platform promotes user participation and co-creates the value of knowledge content can provide optimization enlightenment for the knowledge services carried out by the library on the new media platforms.[Method/process]The article adopted the case analysis method,taking high-participation popular science microblogs as an example,crawling data such as the content of blog posts,comments,reposts,and likes,and analyzed the characteristics of knowledge content expression based on the constructed feature description framework.It alse analyzed the interactive features of knowledge content between bloggers and users by means of indexing and extraction.[Result/conclusion]Highly engaged popular science microblogs have the expression characteristics of condensed or full content,diverse media forms,rich sentence patterns,and emotions,which effectively attract users to participate.Among them,six types of interactions,including answering user questions and correcting/refuting user opinions,promote user knowledge contribution and realize the value co-creation of knowledge content.The article summarized the enlightenment of the library's knowledge service in the new media platforms:in the content construction,the library should explore the needs of users and enrich the expression forms of knowledge content;at the same time,it should establish an interactive mechanism to actively solve the needs of users'knowledge and establish the image of opinion leaders.