数字内容产业创意网络结构与演化特征研究——基于2012~2019年中国电影数据的实证

Research on the Structure and Evolution Characteristics of the Creative Network of the Digital Content Industry——Based on the Empirical Study of from 2012 to 2019 Chinese Movie Data

依托创新网络理论研究范式,基于数字内容产业生态特色构建创意网络研究框架,运用社会网络分析方法对2012~2019年间中国电影产业主体节点关系数据进行实证研究。结果发现:创意网络内生结构呈现出小世界与无标度拓扑特征,整体格局嬗变呈现多极化、去中心化趋势;注重全产业链布局的头部平台微观节点彰显核心影响力与协同性,"跨界型、资源型、连通型、协同型"核心桥梁节点在不同创意子网络中更具竞争优势地位。最后,基于实证结论为构建数字内容发展新生态提出相关对策建议。

Relying on the research paradigm of innovation network theory,this paper constructs a research framework of creative network based on the ecological characteristics of digital content industry,and uses the social network analysis method to conduct an empirical analysis of the node relationship data of the main body of China′s film industry from 2012 to 2019.Results show that the endogenous structure of the creative network presents the characteristics of small world and scale-free topology,and the evolution of the overall pattern presents the trend of multi-polarization and decentralization.The micro-nodes of the head platform that pay attention to the layout of the whole industrial chain highlight the core influence and synergy,and the core bridge nodes of″crossover,resource-based,connected and collaborative″have a more competitive position in different creative sub-networks.Finally,based on the empirical conclusions,it provides the relevant countermeasures and suggestions for the construction of a new digital content development ecology.