国外乡村体育旅游发展的经验对我国乡村振兴的启示

Experience of Foreign Countryside Sports Tourism Development for China's Rural Revitalization

乡村旅游的发展亟待高质量的旅游形态作为支撑,体育旅游在推动乡村发展上具有较强的驱动力。以2009年来的国外体育旅游文献为样本,对国外乡村体育旅游的模式、内容和趋势进行梳理。结果显示,乡村体育旅游的概念尚未在国际上得到共识,其发展机理是自由生长和自发组织的;研究内容集中于乡村运动旅游消费市场、乡村体育运动旅游社区的构建、乡村体育赛事及文化附着力、乡村体育旅游的人地互动、生态可持续与减贫效应研究5大方面。结论:国内乡村体育旅游发展需要多元化的社会协作、组织建设;弱化地方政府强势供给的力量,遵循乡村资源的主观意愿;积极开展生态型运动项目,实现人、自然与运动项目的三维可持续发展。

The development of rural tourism is in dire need of high-quality tourism forms as support,and sports tourism has a strong driving force in promoting rural development.Using the foreign sports tourism literature from 2009 as a sample,the models,contents and trends of foreign rural sports tourism are sorted out.The results show that the concept of rural sports tourism has not yet gained international consensus,and its development mechanism is free growing and self-organized.The research content focuses on five major aspects,rural sports tourism consumer market,construction of rural sports tourism communities,rural sports events and cultural attachment,human-land interaction of rural sports tourism,and ecological sustainability and poverty reduction effect research.The development of rural sports tourism in China requires diversified social collaboration and organizational construction,weakening the power of strong local government supply and following the subjective will of rural resources,and actively carrying out ecological sports projects to achieve three-dimensional sustainable development of people,nature and sports projects.