文旅融合背景下博物馆旅游创新发展研究

Research on the innovative development of museum tourism under the background of cultural and tourism integration

自2018年3月文化和旅游部组建以来,文旅融合发展一直是各界热议的话题。“宜融则融,能融尽融,以文促旅,以旅彰文”是新时期文化和旅游工作的基本思路。在新形势下,大力发展博物馆旅游是文旅融合发展的形势所需,也是充分发挥博物馆在提升城市文化旅游形象中的重要作用的必然要求。然而,目前我国大多数博物馆的文化旅游都面临着游客稀少的问题,直接影响博物馆文化旅游价值和文旅融合事业的推进。本文以文旅融合为背景,结合创新赋能的大数据技术,提出了文旅融合背景下博物馆旅游创新发展路径,以期推动博物馆旅游的发展,助力文旅融合发展取得新成果。

Since the establishment of the Ministry of Culture and Tourism in March 2018,the integrated development of culture and tourism has been a hot topic in all circles.The basic idea of culture and tourism work in the new era is to promote tourism through culture and highlight culture through tourism.Under the new situation,vigorously developing museum tourism is the form of integrated development of culture and tourism,and is also the inevitable requirement to give full play to the important role of museums in enhancing the image of urban cultural tourism.However,at present,the cultural tourism of many museums in China is faced with the problem of lack of tourists,which directly affects their tourism value and the promotion of culture and tourism integration.Under the background of cultural and tourism integration and combined with innovative and empowering big data technology,this paper proposes the innovative development path of museum tourism under the background of cultural and tourism integration,with a view to promoting the development of museum tourism and facilitating the development of cultural and tourism integration to achieve new achievements.