视觉呈现与形象建构:社交媒体中的表演一致性被引量：1

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摘要本文将自我呈现与形象建构结合起来,探讨三重自我在多种呈现方式下的建构与解构,并探究"表演所要求的表达一致"在社交媒体平台中的新变化。研究发现,在社交媒体平台中出现了一种"伪中区"行为,用户通过"中区"行为和"伪中区"行为维护住了角色形象以及表演的一致与稳定;多样的呈现方式加剧了三重自我之间的冲突,但冲突带来的不是消解或融合,而是更加丰满的自我形象。新媒体时代,媒体的影响力早已不局限于内容中,视觉传媒本身的双重特性、各类社交软件的平台特征在无形中影响着用户的数字形象与"数字性格"。

作者齐明彩

机构地区吉林师范大学新闻与传播学院

出处《视听》 2021年第9期162-163,共2页 Radio & TV Journal

关键词社交媒体形象建构数字形象自我呈现

分类号 G206 [文化科学—传播学]

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参考文献2

1刘艳.自我建构研究的现状与展望[J].心理科学进展,2011,19(3):427-439. 被引量：69
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