政府官员网络“直播带货”:贫困治理的一种实践方式

Government Officials “Live Broadcasting with Goods”:A Practical Way of Poverty Governance

政府官员网络"直播带货"属于贫困治理的创新实践方式,在社会资源吸纳方面创造了"现象级"成效,呈现出实体场景转向虚拟场景的特殊性公共治理范式,为我国贫困治理提供了实践样本。以精准脱贫过程中安徽太湖县副县长网络"直播带货"为例,分析并探索技术行为在基层贫困治理的实践方式。研究表明,在委托代理的逻辑视角下,领导高度重视和技术驱动有利于网络"直播带货"模式的塑造以及网络场景下多主体信任关系的构建。政府官员"直播带货"是我国贫困治理的一种典型经验和实践方式,在创造正向价值的同时,也存在一些实践性难题亟待深入探讨。

Government officials’ “live broadcasting with goods” belongs to the innovative practice mode of poverty governance,which has created “phenomenal” effect in the absorption of social resources,showing the special public governance paradigm of entity scene turning to virtual scene,providing practical samples for China’s poverty governance.In the process of accurate poverty alleviation,the deputy county head of Taihu County in Anhui province takes “live broadcasting with goods”as an example to analyze and explore the practical ways of technical behavior in poverty governance at the grass-roots level.The research shows that from the perspective of principal-agent logic,leaders attach great importance to and technology driven,which is conducive to the shaping of network“live with goods” mode and the construction of multi-agent trust relationship in the network scene.Government officials “live with goods”is a typical experience and practice of poverty control in China.While creating positive value,there are also some practical problems that need to be further explored.