基于耦合协调模型的恩施州茶旅融合发展研究

Research on the Integration Development of Tea Industry and Tourism Industry in Enshi Prefecture Based on Coupling Coordination Model

以2009—2018年恩施州茶产业和旅游业数据为研究对象,确立评价指标体系,测度产业发展水平,构建耦合协调模型,进行定量分析。结果表明,恩施州茶旅产业的耦合度较强且稳定,耦合协调度逐年增长,协调等级从2009年的极度失调到2018年的优质协调。根据研究结论,从茶旅融合政策、基础设施、茶旅组合产品、茶旅品牌和人才队伍建设提出相应建议。

Based on the data of tea industry and tourism in Enshi Prefecture during 2009-2018,this paper established the evaluation index system,measured the industrial development level,constructed the coupling coordination model and carried out quantitative analysis.The results showed that the coupling degree of Enshi tea tourism industry is strong and stable,the coupling coordination degree increases year by year,and the coordination level is from the extreme imbalance in 2009 to the high-quality coordination in 2018.According to the research conclusion,the paper puts forward corresponding suggestions from the aspects of tea tourism integration policy,infrastructure,tea tourism portfolio products,tea tourism brand and talent team construction.