高校会展专业校企合作创新研究--基于教师、企业、学生的调查分析

Research on Innovation of University-Enterprise Cooperation of MICE Major in Universities——Based on the Investigation and Analysis of Teachers,Enterprises and Students

会展专业是应用型专业,注重理论与实践的结合。校企合作是高校会展专业与业界合作的常用模式,对促进学生理论联系实践具有一定成效,但目前存在重数量而轻质量、企业需求与学生需求难以兼顾等问题,其原因有教学计划欠灵活、合作机制不健全等。基于教师、企业、学生进行调查分析,积极探索校企合作创新举措,大力推进校企合作模式创新发展,是提升高校会展专业教育质量、满足会展企业发展人才需求的关键。

MICE major is applied specialty,and it focuses on the combination of theory and practice.Cooperation between universities and enterprises is the common mode of the MICE major and enterprises.It has a certain effect on the promotion of students’abilities of combining theory with practice.However,there are still some problems,such as paying much attention to the quantity but despise quality,enterprise demands and student demands can’t be balanced and so on,and the reasons include teaching plan is not flexible and cooperation mechanism is not perfect,etc.Based on the investigation and analysis of teachers,enterprises and students,actively exploring and consolidating the innovative measures for university-enterprise cooperation,and vigorously promoting the innovation and development of university-enterprise cooperation mode,are keys to improve the education quality of MICE major in universities and realize the employment demand of enterprises and the talent demand of industrial development.