程伟元的出版策略与《红楼梦》的经典化

Cheng Weiyuan's Publishing Strategy and Classicization of A Dream of Red Mansions

程伟元的出版策略富有远见。他以全璧策略、精品意识和精准的市场定位,为《红楼梦》的普及传播打开了大门,并引发了嘉、道时期评点派对《红楼梦》刻本进行评点的高潮,由此开启了《红楼梦》的经典化的历程。

Cheng Weiyuan's publishing strategy was farsighted.He opened the door for the popularization of A Dream of Red Mansions with his all-wall strategy,exquisite consciousness and accurate market positioning,and triggered a climax of critics'comments on the carved copies on A Dream of Red Mansions during the period of Emperor Jiaqing and Emperor Daoguang in the Qing Dynasty,thus opening the course of the classicization of A Dream of Red Mansions.