新媒体视角下西安市影视文化与文旅产业发展融合探究

Review on the Integration of Film and Television Culture and Cultural Tourism Industry from the Perspective of New Media in Xi'an

文化旅游产业是结合文化资源与旅游资源的绿色产业,将特色影视文化与旅游产业相关联是推动地区社会经济发展的重要趋势。目前,在新媒体背景下,促进影视文化与文化旅游相融合是西安市文旅产业可持续发展的重要路径和重大机遇。在对西安影视文化与文旅产业关系进行论述的基础上,重点分析新媒体形势下文旅产业与影视文化相融合的发展关系,围绕文旅基础设施建设、新媒体推广宣传等相关问题,提出培育影视文化新模式与文旅产业配套服务的对策建议,以期提升西安旅游品牌的新型吸引力,加快影视文化与文旅产业的融合发展。

The cultural tourism industry is a green industry,the combination of cultural resources and tourism resources,and it is an important trend to promote the development of regional socio-economic development by linking distinctive film and television culture to the tourism industry.At present,in the context of new media,promoting the integration of film and television culture and cultural tourism is an important path and major opportunity for the sustainable development of the cultural tourism industry in Xi'an.Based on the discussion of the relationship between Xi'an film and television culture and the cultural and tourism industry,the close relationship between the cultural and tourism industry and the film and television culture in the current new media situation and proposes a new model and improvement is discussed in this study.Based on the infrastructure construction of cultural and tourism,new media promotion and publicity and other related issues,countermeasures and suggestions are put forward for cultivating new mode of film and television culture and supporting services of cultural and tourism industry.Thus the new attraction of Xi'an tourism brand is enhanced to accelerate the integration of film and television culture and cultural tourism industry development.