网络游戏中虚拟宝物分配的经济学模型

An Economic Model of Virtual Treasure Distribution in Online Games

本文通过整理和分析网络游戏中虚拟宝物的分配数据,建立并验证了一个可以预测宝物分配结果的经济模型,预测准确率约89%,且与该模型预测不符的分配行为会招致不满。在该模型中,劳动、需求和价格可以合并计算,分配参与者可以通过出价影响分配结果,分配的输家可以从赢家提供的效用中获益。该模型为游戏分配机制设计提供了参考,且对现实世界中的分配也有指导意义。同时,该模型的有效性说明价格理论在虚拟社会中依然适用。

By sorting out and analyzing the distribution data of virtual treasures in online games,this paper establishes and verifies an economic model that can predict the distribution results of treasures.The prediction accuracy rate is about 89%,and distribution behaviors that are inconsistent with the model predictions will cause dissatisfaction.In this model,labor,demand,and price can be combined and calculated.Participants in the allocation can influence the results of the allocation through bids,and the losers of the allocation can benefit from the utility provided by the winners.This model provides a reference for the design of game distribution mechanism,and it also has a guiding significance for the distribution in the real world.At the same time,the effectiveness of this model shows that price theory is still applicable in virtual society.