摘要
运用内容分析法、对比分析法、文献资料法和访谈法,以扎根理论为研究基础对吉林松花湖冰雪小镇的建设现状进行分析,选取小红书和携程网站上的网络游记,以及政府官方发布的文件和视频作为文本资料,从游客感知形象与官方投射形象两个维度对原始数据进行编码、分类与统计分析,发现吉林松花湖冰雪小镇的感知形象和投射形象存在的差异,主要体现在配套设施、交通设施、小镇活动、培训教育与门票价格五个方面,在此基础上提出吉林松花湖冰雪小镇建设与推广方面的相关对策,为我国冰雪小镇的完善提供借鉴与参考。
Using the methods of content analysis,comparative analysis,literature review and interview,based on the grounded theory,this paper analyzes the construction status of Jilin Songhua Lake ice and snow town,selects the online travel notes on Xiaohongshu and CTRIP Website,as well as the official documents and videos released by the government as text materials.The original data is line coded,classified and statistically analyzed from two dimensions of tourists’perception image and official projection image.It is found that the perception image and projection image are different in Jilin Songhua Lake ice and snow town,mainly reflected in the supporting facilities,transportation facilities,town activities,training and education and ticket prices five aspects.On this basis,the paper puts forward relevant countermeasures on the construction and promotion of Jilin Songhua Lake ice and snow town,to provide reference for the improvement of ice and snow town in China.
作者
谷文立
李安娜
Gu Wenli;Li Anna(Sport Science College of Shenyang Normal University,Shenyang110034,Liaoning,China)
出处
《体育科技文献通报》
2021年第9期67-70,共4页
Bulletin of Sport Science & Technology
基金
辽宁省级社会科学规划基金一般项目辽宁体育特色小镇经济空间与运行机制研究(项目编号:L19BTY002)。
关键词
扎根理论
吉林松花湖
感知形象
投射形象
Grounded Theory
Songhua Lake in Jilin Province
perceived image
projected image