技术·意识·文脉:文明竞争与文化共享背景下文化产业的文化逻辑

Technology·Consciousness·Context:Cultural Logic of Cultural Industry under the Background of Civilization Competition and Cultural Sharing

在人类文明形态发展过程中,以“巫-神”为内核的“术数”和以现代科学为内核的技术,在人类向自然获取物质能量的过程,发挥了至关重要的作用。以技术革新为表征的人类文明进程,实质上是人类的文明观念、文化意识所驱动的。不同地理环境所带来的挑战,带来了不同的应战方式,积淀了文化心理取向,塑造了不同的文化精神与文化命脉。现代文化产业呈现出一种前所未有的文化意识,试图将文化精神、文化命脉灌注进生产技术之中,让生产出的商品呈现文化特质。在文明竞争与文化共享背景下,技术、意识与文脉是现代文化产业发展的文化逻辑。

In the process of the development of human civilization,technology,whether it is the“numerology”with“sorcery and god”as the core,or the technology with modern science as the core,has played a vital role in the process of human obtaining material energy from nature.The process of human civilization characterized by technological innovation is essentially driven by human civilization concept and cultural consciousness.Challenges brought by different geographical environments bring different ways of coping,accumulate cultural psychological orientation,and shape different cultural spirits and lifeblood.Modern cultural industry presents an unprecedented cultural consciousness,trying to infuse cultural spirit and cultural lifeblood into production technology,so that the products produced present cultural characteristics.How to use the cultural code system such as science and technology to infuse the lifeblood of Chinese culture,and create cultural consumption products and commodity consumption codes with both national characteristics and cultural sharing?