摘要
网络与智能传播趋势下,屏幕从多屏到跨屏再到融屏,不断打破传统壁垒,将不同媒介功能整合到智能手机终端,手机屏幕真正成为我们的"复眼"。视觉传播自20世纪80年代吸收多元学科理论方法给养发展为传播学的重要分支。视觉传播具有视觉感官与视觉符号的特殊性,特别关注传播与身体的密切关联以及可见影像对不可见意义的表征建构。缘于手机使用的个体差异性与日常生活性,研究尝试诉诸现象学具身理论与自我民族志反身方法,观照手机屏幕的具身视觉特性,并在视觉感知(看的体验)、视觉图式(看的行为)与视觉身份(看的意义)三个层面分析手机屏幕的具身视觉建构,以期揭示被透明屏幕"遮蔽"的世界,为智媒时代传播学研究提供一种新思路。
With increasing intelligence of network, big data and visual technology, the screen has changed from multi-screen to cross-screen and then to fusion-screen, constantly breaking the traditional barriers and integrating different media functions into the smart phone screen. Mobile phone screen has really become our "compound eye". Since the 1980 s, visual communication has become an important branch of communication study by absorbing the multidisciplinary theory and methods, which has the particularity of visual sense and visual symbol and pays special attention to body and image. Due to the individual differences and daily life of mobile phone use, which might sort to phenomenological embodied theory and auto-ethnography reflexive method to observe the embodied visual characteristics and analyze the embodied visual construction of mobile phone screen from three levels of visual perception, visual schema and visual identity, so as to reveal the world "covered" by transparent screen and provides new insights for communication.
出处
《新闻大学》
CSSCI
北大核心
2021年第7期46-59,120,121,共16页
Journalism Research
基金
国家社科基金一般项目“基于传播技术变革的视觉传播研究”(19BXW096)
教育部人文社科一般项目“数据新闻可视化传播对策研究”(16YJA860008)的阶段性成果。
关键词
手机
屏幕
具身
视觉建构
视觉传播
mobile phone
screen
embodiment
visual construction
visual communication
