乡村振兴战略下烟台市农业节庆融合效应评价与发展对策

Evaluation and development countermeasures of the fusion effect of agricultural festivalsin Yantai city under the strategy of rural revitalization

乡村振兴战略下农业节庆能有效推动农旅融合、产村融合、城乡融合发展。基于烟台市5类农业节庆的发展现状,采用问卷调研及比较分析,从产业、人才、文化、组织、生态等角度建立评价指标体系及融合效应值,探究5类节庆发展中的优势和不足,加强乡土文化传承及文化产业建设的重要性,并针对性地提出5类节庆长效发展对策。

Under the rural revitalization strategy,agricultural festivals can effectively promote the integration of agriculture and tour⁃ism,production and village,urban and rural development.Based on the development status of the five types of agricultural festivals in Yantai city,using questionnaire survey and comparative analysis,from the perspectives of industry,talent,culture,organization,and ecology,the evaluation index system and the fusion effect values were established.The advantages and disadvantages of the five festivals were explored,the importance of local cultural inheritance and cultural industry construction were strengthened,and the long-term development countermeasures of the five types of festivals were put forward accordingly.