“统一俄罗斯”党数字政党建设:挑战与转型

Digital Party Building of the“United Russia”Party:Challenges and Transformation

作为支持普京的政党,密切联系社会大众尤其是选民以争取各级选举胜利是"统一俄罗斯"党的最重要目标。"统一俄罗斯"党成立以来就面临国内社会政治生态复杂演变以及激烈的政党博弈局面,党建压力始终存在。针对社会利益多元化、信息社会发展带来的冲击以及自身运作模式的缺陷,"统一俄罗斯"党在俄罗斯政党中第一个提出建设数字政党,谋求更好地联系民众并将民众纳入到党的政策制定和实施过程当中,以提升具体工作效果。尤其是结合有关项目和活动深化与社会大众沟通与合作,借助人事制度改革扩大对年轻精英的招募和使用,塑造党的良好形象,在一定程度上提升了党的政治竞争力。但鲜明的务实色彩以及内外因素的持续干扰,也在一定程度上影响到"统一俄罗斯"党的相关努力。如何妥善处理这些问题,直接影响"统一俄罗斯"党数字政党建设的成效。未来,"统一俄罗斯"党数字政党建设的推进,无疑受到普京治党治国理念以及接下来诸多选举结果的影响。

As a party supporting Putin,the most important goal of the"United Russia"party is to keep close contact with the public,especially the voters,in order to win elections at all levels.Since its establishment,the"United Russia"party has been faced with the complex situation of domestic social politics and fierce party game.In view of the impact of the diversification of social interests,the development of information society and the defects of its own operation mode,the"United Russia"is the first party in Russia to put forward the construction of a digital party,seeking to better contact the people and bring the people into the party’s policy formulation and implementation process,so as to improve the work effect.In combination with relevant projects and activities,the"United Russia"has deepened communication and cooperation with the public,expanded the recruitment and use of young elites with the help of personnel system reform,shaped a good image of the party,and enhanced the political competitiveness of the party.However,the distinct pragmatic color and the continuous interference of internal and external factors also affect the relevant efforts of the"United Russia"to a certain extent.How to properly deal with these problems will directly affect the effectiveness of its digital party construction.In the future,the promotion of the construction of the digital party will undoubtedly be influenced by Putin’s idea of governance and the subsequent election results.