全媒体时代展会创意宣传策划与品牌塑造研究

Research on Exhibition Creative Publicity Scheme and Brand Building in All-media Era

在全媒体时代下,创意宣传策划是展会的重点,也是展会成功举办的前提,更是打响展会品牌的关键。展会创意宣传策划是一项综合性极强的系统工程,策划是起点,宣传是基础,创意是核心,宣传策划者必须要有独到的创意、独特的视角和整合信息的能力。如何全方位做好创意宣传策划使其有效地服务展会主题,形成自已独具特色的展会品牌,并吸引更多企业和观众前来参展、参观,已成为当今会展业思考的重要课题。

In the era of all-media,creative publicity planning is the focus of the exhibition,as well as a prerequisite for the successful holding of the exhibition,and it is also the key to starting the exhibition brand.Exhibition creative publicity planning is a highly comprehensive systematic project.Planning is the starting point,publicity is the foundation,and creativity is the core.Publicity planners must have unique creativity,unique perspectives and the ability to integrate information.How to make all-round creative publicity planning so that it can effectively serve the exhibition theme,form its own unique exhibition brand,and attract more companies and visitors to participate in and visit,has become an important topic of thinking in the exhibition industry today.