新零售背景下共建共享“同城物流”生态圈的研究

Research on Construction and Sharing of the Intra City Logistics Ecosystem under the Background of New Retail

随着电子商务的不断发展,物流行业成为国民经济的重要支柱。作为物流行业的一大细分市场——同城物流,日益凸显出重要的市场地位。在新零售发展的大背景下,消费者的物流需求日益多元化,传统物流模式很难满足,弊病日益显现。因而,构建协同运作、智能化、智慧型、共享性的同城物流生态圈是大势所趋。

Along with the continuous development of e-commerce,logistics industry becomes an important pillar of national economy.As one of the market segments of the logistics industry,intra city logistics increasingly has the signifi cant market position.Under the background of the new retail,the logistics demands of consumers are increasingly diversifi ed.Thus,traditional logistics mode can hardly satisfy this change and the disadvantages appear day and day.As a result,it is a trend to constitute a intra city logistics with collaborative operation,intelligence and sharing.