基于“旅游+”背景下研学旅行产品的设计与开发--以宜昌市为例

Tourist Products Design and Exploitation Based on the“Tourism+”Background--Taking Yichang City as an Example

研学旅行是“旅游+”背景下中小学素质教育的载体,旅游与文化、农业等产业跨界融合可以丰富研学旅行内涵,创新教育内容,也可以培养学生综合素质,提升立德树人教育功能。本文以宜昌市为研究对象,通过对宜昌市研学旅行资源和宜昌中小学研学旅行现状进行分析,提出宜昌研学旅行五色主题及内容设计,以期为中小学研学旅行发展提供建议。

Research tour is the supporter of all-round education in elementary and secondary schools under the background of“Tourism+”.The fusion of tourism with cultural,agriculture and other industries can enrich the connotation of research tour.Furthermore,it can innovate educational content,cultivate students'comprehensive ability and improve the education function of virtue education.Taking Yichang City as the research object,this paper analyzes the resources of research tour in Yichang City and the current situation of research tour in Yichang’s elementary and secondary schools,and puts forward the Five-color theme and contents design of research tour in Yichang,in order to provide suggestions for the development of research tour in primary and secondary schools.