威宁苦荞茶的品牌构建与传播

The Construction and Dissemination of Weining Tartary Buckwheat Tea Brand

自2018年开始,互联网经济进一步渗透到各大行业,无数线下企业被迫转为线上线下一体化的模式以寻求生机。在经济快速转型的当下,线下实体行业及欠发达地区的线上线下实体行业消费者快速流失。文章通过对威宁苦荞茶的深入调查和分析,针对当前贵州威宁苦荞茶品牌知名度低、销量少、营销方式落后等问题,基于威宁苦荞茶发展存在的痛点,集合新时代下的新型农产品发展模式,提出了威宁苦荞茶品牌构建与传播计划。本文将针对“威宁苦荞茶的品牌构建与传播”进行论述,并基于威宁苦荞茶的现有条件和市场环境,为威宁苦荞茶的品牌构建与传播提出对策和建议。

Since 2008,internet economic has further permeate to every major industry.Countless offline entity enterprises are forced to turn to the online and offline integration model to seek vitality.At present,economy is transforming rapidly,the consumers of offl ine entity industry and less developed areas are decreased quickly.According to the deep investigation and analysis of Weining tartary buckwheat tea,aiming at its current problems which are low brand awareness,few sales and lagging marketing mode,based on these extreme development difficulties of Weining tartary buckwheat tea,this paper gathers the new agriculture development mode in the new era and propose the construction and dissemination of Weining tartary buckwheat tea brand.Meanwhile,this paper will elaborate the construction and dissemination of Weining tartary buckwheat tea brand,based on the current situation and market environment,present counter plans and suggestions to the construction and dissemination of Weining tartary buckwheat tea.