贵州织金县电商扶贫策略研究

Research on Poverty Alleviation Strategies of Zhijin County's E-commerce

在“互联网+”的大背景下,贵州省织金县通过有效结合电子商务与非物质文化遗产,拓宽销售渠道,提高销量,带动当地经济快速发展以达到扶贫目的。本文通过阐述“电商+非遗”助力扶贫的发展模式,结合蜡染产业因地制宜的发展现状,基于目前销售模式存在的问题,提出助力织金县非遗产业链多元化发展的电商扶贫策略,能促进非遗产品电商的可持续发展。

Under the background of"Internet+",Zhijin County has effectively combined e-commerce and intangible cultural heritage,expanded its sales channels,improved sales volume and promoted the rapid development of local economy,in order to achieve the purpose of poverty alleviation.This article describes the development model of"e-commerce+intangible cultural heritage"to help poverty alleviation,combined with the development status of the batik industry according to local conditions,and based on the existing problems of the current sales mode,proposes an e-commerce poverty alleviation strategy to help the diversifi ed development of the intangible cultural heritage industry chain in Zhijin County,which can promote the sustainable development of e-commerce of intangible cultural heritage products.