乡村振兴战略下体育旅游目的地发展路径——基于可持续发展五要素视角

Development Path of Sports Tourism Destination Under Rural Revitalization Strategy-Based on the Perspective of Five Elements of Sustainable Development

体育旅游目的地对乡村振兴具有重要的现实意义,通过探讨我国体育旅游目的地建设与乡村振兴的内在逻辑,并基于经济、社会文化、环境、政策、技术的可持续发展五要素视角,分析体育旅游的发展瓶颈。在此基础上,提出发展区域生态网络,激发规模经济效应;挖掘特色文化内涵,保护体育旅游遗产;发挥政府积极作用,强化主体环保意识;强化政府部门引导,推动政策规划落地;开发数字信息平台,推进数据开放共享的发展路径,为我国体育旅游目的地未来发展方向、规划提供理论依据和实践参考,推动体育旅游目的地可持续发展。

Sports tourism destination has important practical significance for rural revitalization.This paper aims to explore the internal logic of sports tourism destination construction and rural revitalization,and analyzes the development bottleneck of sports tourism from the perspectives of sustainable development of economy,socio-cultural,environment,policy and technology.On the basis of this,the paper puts forward some development paths of sports tourism destination in China,such as developing regional ecological network,stimulating economies of scale;exploiting cultural characteristics,protecting the sports tourism heritage;giving full play to the positive role of the government,strengthening the environmental awareness of stakeholders;strengthening the guidance of government departments,promoting the implementation of policy-planning;developing digital information platform,promoting the development path of data opening and sharing.The paper provides theoretical basis and practical reference for the future development and planning to promote the sustainable development of sports tourism destination.