汽车售后服务客户满意度提升思考

Reflections on Improving Customer Satisfaction of Automobile After-sales Service

经济社会的发展以及人们生活水平的提升,使汽车的购买数量逐渐增多,当前汽车已经成为人们生活中比较常见的代步工具。人们在购买汽车的过程中不仅关注汽车本身的质量,同时也考察汽车的售后服务,因此当前汽车售后服务必须要结合客户的需求改善服务项目和技术,提升客户的满意度。本文主要对汽车售后服务客户的关注点,以及提升满意度的策略进行分析。

The economic and social development and the improvement of people's living standards have gradually increased the number of cars purchased.At present,cars have become a relatively common means of transportation in people's lives.In the process of buying a car,people not only pay attention to the quality of the car itself,but also examine the after-sales service of the car.Therefore,the current after-sales service of the car must improve the service items and technology in accordance with the needs of customers to enhance customer satisfaction.This article mainly analyzes the concerns of automotive after-sales service and the strategies to improve satisfaction.