文旅融合下赫哲族文创产品探究

THE THESIS DISCUSSES THE CULTURAL AND CREATIVE DESIGN OF THE HEZHE NATIONALITYFROM THE PERSPECTIVE OF INTEGRATION OF TOURISM

为了提高地方民族特色的社会和经济效益,以文旅融合为角度,以赫哲族特色民族元素的文创产品设计为研究对象,分析赫哲族文创产品发展前景。分析了赫哲族文创产品现如今的成果和发展趋势,提出以赫哲族文创产品的特色和民族文化统一,产品形式和地域特色统一,观赏价值和实用性统一为主要的发展路线。提出开发赫哲族文创产品的方案,可达到增加传播方式,扩大目标消费人群,发展民族经济的成果。该方法可作为发展地域民族文化的参考思路。

In order to improve the local ethnic characteristics of social and economic benefits.From the perspective of cultural and tourism integration.The research object is the design of cultural and creative products with the characteristic ethnic elements of the Hezhe nationality.Analyze the development prospect of the cultural and creative products of the Hezhen nationality.This paper analyzes the achievements and development trend of the cultural and creative products of the Hezhen nationality,put forward to the Hezhe culture to create the characteristics of products and national culture unity,unified product form and regional characteristics,the main development route is the unification of ornamental value and practicability.The project of developing the cultural and creative products of the Hezhen nationality is put forward,can be achieved to increase the transmission mode,expand target consumer groups and develop the results of national economy.This method can be used as a reference for developing regional ethnic culture.