新媒体视阈下中国传统时令在现代视觉设计教育实践中的融合研究

RESEARCH ON THE INTEGRATION OF CHINESE TRADITIONAL SEASONS IN MODERN VISUAL DESIGN EDUCATION PRACTICE UNDER THE VISUAL PERSPECTIVE OF NEW MEDIA

二十四节气是中国传统历法中廿四个特定节令,是中华民族悠久历史文化积淀的重要表现元素之一,活态传承我国优秀的非物质遗产文化显得尤为重要。高校作为文化的重要传授者和发扬者,将传统民俗文化与新媒介结合融入到高校视觉传达设计教学实践中,推进专业课堂教学改革,强化实践教育,成为当今高校文化设计发展思考的核心。这一方面有利于更好地传播和弘扬传统文化,另外也符合我国高校视觉传达专业新课改的要求。探索传统节气继承与发展的新视觉形式,培养高校学生的创新能力和实践能力,使其获得视觉传达设计专业能力的提升,从而实现现代社会对视觉传达人才能力的需求。

Twenty-four solar terms are the 24 specific seasons in the traditional Chinese calendar.It is one of the important manifestations of the long history and cultural accumulation of the Chinese nation.It is particularly important to lively inherit my country's excellent intangible heritage culture.As important instructors and promoters of culture,colleges and universities integrate traditional folk culture and new media into the teaching practice of visual communication design in colleges and universities,promote professional classroom teaching reform,and strengthen practical education,which have become the core of contemporary college cultural design development thinking.This aspect is conducive to the better dissemination and promotion of traditional culture,and it also meets the requirements of the new curriculum reform of the visual communication major in Chinese universities.Explore the new visual form of inheritance and development of traditional solar terms,cultivate the innovative and practical abilities of college students,and enable them to improve the professional ability of visual communication design,to realize the modern society's demand for visual communication talents.