基于价值网络的饲料企业商业模式创新路径研究

Research on business model innovation routine of feed enterprises based on value network

商业模式是企业竞争优势的重要来源,我国饲料企业的经营以传统模式为主,未能运用信息技术与数字技术进行商业模式的创新。本文分析了我国饲料企业商业模式的现状及存在的问题,总结了饲料企业商业模式的演化路径,并基于价值网络提出了饲料企业未来商业模式的发展策略。从商业生态系统的视角研究饲料企业基于价值网络的商业模式创新路径,拓展了商业模式的相关研究,为饲料企业进行商业模式变革与升级提供参考。

Business model is an important source of competitive advantage.Feed enterprises in China mainly operate in the traditional way,and fail to use information and digital technologies to foster business model innovation.We analyze the current situation and the problems of feed enterprises’business model,summarize the evolutionary routine of feed enterprises’business model,and propose strategies for feed enterprises’future business model based on value network.By investigating feed enterprises’business model innovation routine based on value network from the perspective of business ecosystem,we extend research on business model,and provide implications for the practice of feed enterprises’business model change and upgrade.