绿色包装设计的发展趋势

Development Trend of Green Packaging Design

长期以来,包装设计侧重于美观装饰作用,而忽略了包装的功能和材料的重要性。文章以包装设计为切入点,通过回顾绿色包装设计的发展历史,以及近十年的发展状况,提出传统包装存在的问题,并结合目前研究经验,总结出未来绿色包装材料革新、人性化设计和"减"设计的3大发展趋势。

For a long time,packaging design has focused on aesthetics and decoration,ignoring the importance of packaging function and materials.Therefore,this paper will take the packaging design as the breakthrough point,through reviewing the development history of green packaging design,as well as the development of nearly ten years,find out the problems existing in traditional packaging,and combined with current research experience,summed up the three major development trends of future green packaging material innovation,humanized design and"reduced"design..