后工业美学视野下的科幻电影

Science Fiction Movies: A Post-industrial Aesthetics Approach

信息革命不仅更新了电影工业的技术基础,而且创造了电影界的新业态、电影产品的新形态、电影运营的新空间。科幻电影因此迎来了新机遇,同时也对相关理论和研究提出了新诉求。与工业美学相比,后工业美学在社会层面塑造新格局,实现关注重点从制片中心到码农体系、从影院观众到在线影迷、从发行公司到虚拟社区的转变;在产品层面促进视频化,实现关注重点从模拟技术到数字技术、从艺术创意到信息集成、从文化商品到流动IP的转变;在运营层面建设共同体,实现关注重点从繁荣影城到低碳环保、从体验经济到众乐而乐、从营销策略到跨界开发的转变。上述转变左右了科幻电影在未来阶段的发展,有助于开拓中国参与全球科幻文化生产的思路,值得深入研究。

The information revolution has not only updated the technical foundation of the film industry,but also created a new format of the film industry,a new form of film products,and a new space for film operations.Science fiction movies,therefore,usher in new opportunities,but they also put forward new demands on related theories and research.Compared with industrial aesthetics,post-industrial aesthetics shapes a new pattern at the social level,realizing the shift of focus from the cinema manufacturer’s center to programmer’s system,from cinema audiences to online fans,and from distribution companies to virtual communities;promotes video at the product level,realizing the shift of focus from analog technology to digital technology,from artistic creativity to information integration,from cultural goods to mobile IP;builds a community at the operational level,realizing the shift of focus from prosperous cinema to low-carbon environmental protection,from experience economy to the transformation from marketing strategy to cross-border development.The above-mentioned changes influence the development of science fiction films in the near future,and help to open up China’s thinking about participating in the production of global science fiction culture,which is worthy of an in-depth study.