基于虚拟现实的乡村旅游发展模式创新研究

Study on the Innovation of Rural Tourism Development Model Based on Virtual Reality

为了进一步落实乡村振兴战略,促进先进技术与乡村旅游的深度融合,构建基于虚拟现实技术的新型乡村旅游发展模式,以因地制宜为原则,以文化大数据为抓手,以全景故事为载体,构建“全景故事+文化大数据+数字出版”相结合的“三位一体”数字化新媒体呈现手段,并在湖北大悟县九房沟开展实践,为乡村旅游地宣传推介能力的提升和疫情后乡村旅游业的快速恢复提供参考与建议。

In order to further implement the rural revitalization strategy and promote the in-depth integration of advanced technology and rural tourism,this paper constructed a novel pattern of the development of rural tourism based on virtual reality,which regarded adapting to local circumstances as a principle,treated cultural big data as an assistant,applied panorama story as a carrier,and established a trinity appearance approach of new digital media that involves"panorama story+culture big data+digital publication".This paper applied the novel pattern of the development of rural tourism in Jiufanggou village of Dawu County Hubei Province to practice,in order to offer recommendations in terms of increasing the rural tourism destination′s ability of promotion and rapid recovery of rural tourism after COVID-19.