浅析职业素养在高职《汽车营销》课程中的渗透

Analysis on the Infiltration of Professional Accomplishment in the Course of"Auto Marketing"in Higher Vocational Education

本文立足于汽车营销服务业发展现状,对现阶段高职院校汽车营销人才培养模式存在问题进行研究,以高职《汽车营销》课程为例,从课堂教学、实践平台、校园文化、校企合作四个层面,分析提出复合型营销人才职业素养的培育路径。

Based on the development status of the automobile marketing service industry,this article studies the problems in the training mode of automobile marketing talents in higher vocational colleges at this stage.And by taking the course Automobile Selling as an example,starting from class teaching,practice platform,campus culture and the cooperation between school and enterprise,the article analyzes and puts forward the cultivation path of compound marketing talents’professional quality.