后疫情时代汽车后市场电子商务发展问题分析

Analysis on the Development of E-commerce in the Automotive Aftermarket in the Post-epidemic Era

随着家用汽车日趋需求饱和以及共享汽车的发展,我国新车销量增长放缓,汽车产业价值链向后端推移。“互联网+”行动开展至今,人们对汽车后市场服务及产品的网络购买需求持续增加。后疫情时代,汽车后市场电商发展迎来新机遇。本文对汽车后市场电商交易规模、影响消费的因素、存在的问题进行了分析,提出了发展建议。

With the increasingly saturated demand for family cars and the development of shared cars,the growth of new car sales in China has slowed down,and the automotive industry value chain has moved to the back end.Since the launch of the"Internet+"campaign,people’s demand for online purchases of automotive aftermarket services and products has continued to increase.In the post-epidemic era,the development of e-commerce in the automotive aftermarket has ushered in new opportunities.This article analyzes the scale of e-commerce transactions in the automotive aftermarket,factors that affect consumption,and existing problems,and puts forward development suggestions.