设计引领的三重底线

Design-led Triple Bottom Line

中国正在经历由“效率优先”向“兼顾社会公平”的历史转型,设计活动不能继续安于从属点缀、视觉美化的现状,设计的角色应该从“从属”走向“引领”。文章借鉴了三重底线理论,分别从经济、社会、环境三个方面分析,设计如何为推动中国经济转型升级、社会和谐公平及生态环境优化提供正能量。经济方面,要提高企业的自主设计创新能力,以设计来完成企业创新驱动;社会方面,设计者要充分考虑到所有使用者的需求,让更多人参与到设计中来,重构人与人、人与社会之间的和谐关系;环境方面,不能以过度的环境污染和资源消耗为代价来提高人们的生活质量,设计应引领一种认识方式、行为方式乃至思维方式的转变,塑造可持续发展的幸福观。要完成这一转变,需要从完善我国相关法律制度、对消费市场正面引导、增强公众对于公共设计的参与程度三个方面为设计赋能。

China is undergoing a historical transformation from“Giving Priority to Efficiency”to“Due Consideration to Fairness”.Design activities can't continue to be satisfied with the status quo of subordinate embellishment and visual prettification.The role of design should be placed to leading,rather than subordination.Based on the triple bottom-line theory,this paper analyzes from three aspects of economy,society and environment,providing positive energy for promoting China's economic transformation and upgrading,social harmony and fairness,and ecological environment optimization.In economy,it is necessary for enterprises to improve their innovative ability of independent design and complete innovative drive through design;in society,planners should give full consideration to the needs of all users and facilitate more people to get involved in design,so as to re-establish the harmonious relationship among people and between people and society;in environment,it must not be taken that the quality of people's life is improved at the cost of excessive consumption of environment and resources.Design should be for the purpose of leading to the change of a way of understanding,behavior and even thinking,and shaping a concept of happiness of sustainable development.To complete this transformation,we need to empower design from three aspects,e.g.improving China's relevant legal system,positively guiding the consumer market,and enhancing the public's participation in public design.