以“禅宗文化”为纽带推动广东体育旅游产业的发展

Promoting the Development of Sports Tourism Industry in Guangdong with the “Zen Buddhism’s Culture” as a Link

运用文献资料研究法,探讨分析“双目标”的经济指标、海上丝稠之路的宗教文化、人口结构的变迁、经济结构的转变、政策条例的颁布等缘故对于“禅宗文化”与体育旅游相融合发展的可行性。结果表明:通过保留禅宗古迹文化、体育旅游人才的培养、保障活动安全、“互联网+”宣传、确保财政投入等措施手段推动“禅宗文化”为纽带体育旅游产业的发展,同时促进旅客在体育旅游产业中消费。

Using literature research method,explore the“double target”economic indicators,maritime Silk Road,religious culture,demographic changes,changes in the economic structure,policies and regulations promulgated for the sake of“Zen Buddhism’s culture”and sports tourism integration development feasibility analysis.The results show that the retention of“Zen Buddhism’s culture”and sports tourism personnel training,safety and security activities“Internet plus”propaganda,financial investment and other means to promote measures to ensure the“Zen Buddhism’s culture”as the link of sports tourism industry development,while promoting tourist spending in the sports tourism industry.