交互思维理念下包装设计课程教学研究

Research on the Teaching of Packaging Design Course under the Concept of Interactive Thinking

包装设计课程属于视觉传达设计专业教学体系中理论性和实践性较强的核心课程之一。包装设计课程也是教学改革研究中的重点课程,其涵盖面较大,包括标志设计、版面设计、计算机辅助设计、人体工程学、设计心理学、广告策划等众多内容。本文将“交互思维”三个理念植入包装设计课程教学中,将理论知识和实践相结合,培养实用型学生,使学生成为市场所需的包装设计人才。

With the development of economic globalization and the improvement of people’s living standard year by year,China’s industrial institutions are also constantly adjusting.The public’s demand for consumer goods is also changing.In the packaging design of products launched on the market,it is not only necessary to directly express the content and information of products,but also to pursue the aesthetic design of product packaging.Packaging design as a practical and artistic comprehensive course,college packaging design course is an important way to train excellent visual communication designers,how to optimize the packaging design teaching methods,teaching mode and teaching ideas.