基于客家文化背景下客家米酒包装设计探究——以石塘堆花米酒为例

Research on The Packaging Design of Hakka Rice Wine Based on The Background of Hakka Culture--Take Shitang Duohua Rice Wine as An Example

客家文化是一种客家民系所独有的区域文化,是南方文化的重要构成部分之一,同时粤北客家文化是其重要的分支。本文以客家文化为背景,以具有非物质文化遗产酿酒技艺的石塘堆花米酒的包装设计为例进行分析,总结归纳在忽视产品品牌建立、不重视产品包装的情况下,影响传统文化传承对品牌的影响及价值。

Hakka culture is a unique regional culture of the Hakka people,and it is an important part of southern culture.At the same time,Hakka culture in northern Guangdong is an important branch of it.Based on the background of Hakka culture,this article analyzes the packaging design of Shitang Duihua rice wine with intangible cultural heritage winemaking skills as an example.The purpose is to summarize and conclude that the impact of this kind of ignorance of product brand establishment and product packaging is not emphasized.The inheritance of traditional culture,the influence and value of its brand.