用户面部情绪与其对服装感兴趣程度的关联分析

Study on the Relationship Between User's Facial Emotions and Clothing Interests Level

消费者对服装款式的个人经验和评价对设计师、企业、经销商十分重要,而服装在很大程度上涉及个人的主观喜好。为研究用户面部微表情与其是否对服装感兴趣之间的关系,随机选择22名在校大学生使用FaceReader 7.0表情分析软件采集其观看服装秀场视频时的表情样本,并让其填写相关问卷,最后将参与者问卷中对不同款式服装的感兴趣程度和其观看秀场视频表情反映的情绪变化相比较。结果表明:①在观看秀场视频时,用户的中性情绪占比明显高于其他情绪;对于感兴趣的服装,用户所展现的愉快、愤怒、惊奇、惧怕及轻蔑这5种情绪的测量值较高,而对于不感兴趣的服装,其悲伤和厌恶情绪测量值较高。②在观看感兴趣的服装时,用户的状态更为活跃。③FaceReader 7.0软件更适用于分析个体用户对服装的感兴趣程度。该研究结果可以为服装基础设计实践和服装市场营销提供一定的参考。

Clothing to a large extent involves people's subjective preferences and consumers'personal experience and appraisal of clothing styles are of the utmost importance to designers,companies,and distributors.In order to study the relationship between the user's facial emotions and their clothing interest level,22 college students were randomly selected and we collected their facial expression samples when they were watching the fashion show video by using the facial expression analysis software of Facereader 7.0.The level of interest in different styles of clothing,which is chosen by participants in the questionnaire,is compared with the emotional changes recorded by expression analysis.The results show that:①when watching the fashion show video,the proportion of neutral emotions is significantly higher than other emotions to users.For the desired clothes of customers,the measured value of happiness,anger,surprise,fear and contempt are higher,and for uninterested clothes,sadness and disgust present higher values.②for the clothes that they are interested in,customers are more active when watching.③when using FaceReader 7.0 software to explore the user's interest level in clothing,the software is more suitable for individual analysis.The research results can provide a certain reference for the basic design practice and marketing of clothing.