乡镇休闲体育旅游发展机遇与路径研究--以浙江省运动休闲特色小镇为例

Research on Opportunities and Paths of Leisure Sports Tourism--Take the Sports Leisure Featured Towns in Zhejiang Province as an Example

“全民健身”“健康中国”战略背景下,大众对休闲体育旅游的需求急剧增加,这为我国休闲体育产业的快速发展提供了新的方向。为此,该文选取浙江省19座省级运动休闲特色小镇为研究对象,分析这些乡镇休闲体育旅游产业的发展情况,如体育旅游资源与活动设施、旅游核心项目、体育赛事、配套设施及服务、运营管理等方面,分析其成功之处和不足之处,以期为我国乡镇休闲体育旅游产业的健康、快速发展提供参考。

Under the strategic background of"National Fitness"and"Healthy China",the public demand for leisure sports tourism has increased dramatically.This is a new idea for the rapid development of the leisure sports industry.Therefore,this paper has selected 19 provincial sports and leisure characteristic towns in Zhejiang Province as the research object,analyzed the development of leisure sports tourism industry in these towns,such as sports tourism resources and activity facilities,tourism core projects,sports events,supporting facilities and services,operation and management,etc.,and analyzed their successes and shortcomings,with a view to providing leisure sports tourism for villages and towns in China the healthy and rapid development of tourism industry provides reference.