第七届军运会提升武汉城市形象研究

The 7th Military Games to Enhance the Image of Wuhan City

举办大型国际体育赛事成为增强主办城市综合实力的重要手段。该研究采用文献资料法、逻辑分析法及访谈法,围绕第七届军运会对武汉城市形象的影响而展开。通过概述第七届军运会举办的理论基础,分析武汉成为第七届军运会举办方的原因,针对第七届军运会提升武汉城市形象进行分析,从基础设施建设、城市投资和消费、区域经济发展、城市社会平安指数和城市品牌形象与国际地位5个方面进行阐述。

Hosting large international sports events has become an important means to enhance the comprehensive strength of the host city.The research methods used in this paper are literature,logical analysis and interview,focusing on the impact of the 7th Military Games on the image of Wuhan City,this paper analyzes the reasons why Wuhan became the host of the 7th military games.Through the reason and operation of the 7th Military Games held in Wuhan,this paper studies the promotion of Wuhan City image by the 7th Military Games from five aspects:infrastructure construction,urban investment and consumption,regional economic development,urban social security index and urban brand image and international status f ive aspects are expounded.