摘要
文化旅游是解决保持生态和文化传承问题的最好途径,品牌化建设是文化旅游发展的必要保证。树立正确品牌意识、寻找差异和特色、精心进行鄂伦春文化旅游品牌设计研究,弘扬和传承鄂伦春民族优秀文化。
Cultural tourism is the best way to solve the problem of maintaining ecology and cultural inheritance,and the brand construction is the necessary guarantee for the development of cultural tourism.Only by establishing correct brand awareness,looking for differences and characteristics,and elaborating on the design and research of Oroqen cultural tourism brand can we bring together the spirit of Oroqen national culture,and carry forward and inherit the outstanding culture of Oroqen national.
作者
曹涛
Cao Tao(Hulunbuir University,Hailar,Inner Mongolia 021008)
出处
《呼伦贝尔学院学报》
2021年第4期20-24,共5页
Journal of Hulunbuir University
基金
2020年呼伦贝尔学院科学技术处重点服务地方项目“呼伦贝尔市鄂伦春自治旗文化旅游品牌设计研究”(2020FDZD02)。