互动视角下高校图书馆视频社交媒体建设研究——基于Bilibili高校馆官方号的实证分析

The Construction of Video Social Media in University Library from the Perspective of Interaction:An Empirical Analysis of the Official Number of University Library Based on Bilibili

互联网时代背景下,视频类社交媒体已成为高校图书馆资源推广、服务深化的重要途径之一,其建设工作也应受到高校图书馆人的重视。本文以Bilibili网站为例,以高校图书馆官方账号为调研对象,发现当前存在高校馆B站账号开通率较低、运营管理不规范、原创视频质量较差及用户参与互动积极性不高等问题,由此提出建立完善的图书馆视频档案、打造高质量原创视频、充分利用弹幕功能加强互动等建议,以期为高校图书馆优化视频社交媒体建设策略、扩大宣传效果、提升服务水平发挥参考价值。

Under the background of Internet era,video social media has become one of the important ways to promote resources and deepen services in university libraries,and its construction should also be paid attention to by university librarians.In this paper,taking Bilibili website as an example,taking the official account of university library as the research object,we found that there are some problems,such as low opening rate of university library bilibili account,nonstandard operation and management,poor quality of original video,lack of interest and low enthusiasm of users to participate in interaction,etc.Therefore,we put forward some suggestions,such as establishing perfect library video files,creating highquality original video,and making full use of barrage function to enhance interaction,so as to play a reference value for university library to optimize video social media construction strategy,expand publicity effect and improve service level.