2020年苹果市场低迷的原因及对策建议

Causes and Countermeasures of Apple Market Downturn in 2020

分析当前我国苹果市场低迷的原因是栽培面积大、产量高、自然灾害推高收购价格、疫情的影响、水果消费升级、其他水果的竞争、鲜果消费成为主流、销售市场苹果高价的制约销售量、中间商的制约、产业化服务体系没有真正建立,提出去产能、调结构、节成本、搞流通、抓销售的产业发展对策建议。

The causes of the apple market downturn in China are the large cultivation area,high yield,natural disasters,purchase price,fruit consumption upgrading,competition of other fruits,the high market price restricting sales.The unestablished industrialization service system is also one of the causes.The countermeasures and industrial development suggestions were put forward such as cutting overcapacity,adjusting structure,saving cost,conducting circulation and grasping sales.