摘要
对5G网络市场微网格进行网格画像打分,基于价值网格的覆盖差异,进而通过网业协同联动,对高价值网格实施差异化的价值提升举措,实现投资收益最大化,为价值建网、精准营销持续推进提供参考。
This paper mainly through the 5G network market microgrid grid portrait score,based on the coverage difference of value grid,through the network industry collaborative linkage,the implementation of differentiated value promotion measures for high value grid,to maximize the investment income,and provide case reference application for value network construction and pre-cision marketing.
作者
张国光
赵占强
赵煜
李含华
许艳秋
杨韬
Zhang Guoguang;Zhao Zhanqiang;Zhao Yu;Li Hanhua;Xu Yanqiu;Yang Tao(China Unicom Jiangsu Branch,Nanjing 210019,China;China United Network Communications Group Co.,Ltd.,Beijing 100033,China;China Unicom Nanjing Branch,Nanjing 210019,China)
出处
《邮电设计技术》
2021年第8期6-9,共4页
Designing Techniques of Posts and Telecommunications
基金
国家重点研发计划课题(2020YFB1805104)。
关键词
价值网格
用户画像
网络
营销
Value grid
User portrait
Network
Marketing
