网络空间下社会主流价值观传播力研究

Research on the Communication Power of Social Mainstream Values in Cyberspace

网络空间呈现复杂性、综合性、多变性特征,网络空间中的社会主流价值观传播力问题已经成为关乎促进网络强国建设、推动中华民族伟大复兴中国梦实现的重要课题。网络空间下社会主流价值观传播力的基本内涵建立于价值观和社会主流价值观等基础概念之上,又呈现着网络空间条件下的不同特点。网络空间下社会主流价值观传播具有重要的战略意义,它是网络强国战略的重要内容,也是实现中国梦的强大的精神力量和舆论支持。当前,网络空间下社会主流价值观的传播面临着新媒体价值导向弱化的突出问题与困境。提升网络空间下社会主流价值观传播力需要将理论创新与实践创新并重,需要建设网络空间下社会主流价值观传播的权威体系,夯实网络空间下社会主流价值观传播的法理基础,建立网络空间下社会主流价值观传播综合治理体系,加速主流媒体与网络新媒体间融合发展。

Cyberspace presents the characteristics of complexity,comprehensiveness and variability.The communication power of social mainstream values in cyberspace has become an important topic related to promoting the construction of a network power and promoting the realization of the Chinese dream of the great rejuvenation of the Chinese nation.The basic connotation of the communication power of social mainstream values in cyberspace is based on the basic concepts of values and social mainstream values,and presents different characteristics in cyberspace.The dissemination of social mainstream values in cyberspace is of great strategic significance.It is an important part of the strategy of strengthening the network as well as a powerful spiritual force and public opinion support to realize the Chinese dream.At present,the dissemination of social mainstream values in cyberspace is facing the prominent problems and difficulties of weakening the value orientation of new media.To enhance the communication power of social mainstream values in cyberspace,we need to pay equal attention to theoretical innovation and practical innovation,build an authoritative system for the communication of social mainstream values in cyberspace,consolidate the legal basis for the communication of social mainstream values in cyberspace,establish a comprehensive management system for the communication of social mainstream values in cyberspace,and accelerate the integration and development between mainstream media and online new media.