电商平台“二选一”行为的法律适用

The Legal Application of One or the Other in E-commerce Platform

电商平台“二选一”事件频发,频繁进入公众视野。作为一种不正当商业手段,“二选一”的行为对平台内商家、竞争对手包括消费者等合法利益都会造成不同程度的危害。电子商务法、反垄断法以及反不正当竞争法都有规制“二选一”行为的适用空间。具体而言,违法性严重的“二选一”行为适用反垄断法,违法性较轻的“二选一”行为电子商务法应当优先于反不正当竞争法适用。

e-commerce platform "one or two" frequent events, frequent access to the public field of vision. As a kind of unfair business means, "choose one or the other" behavior will cause different degrees of harm to the legitimate interests of the platform merchants, competitors, including consumers. At present, the "E-commerce Law", "anti-monopoly law" and "anti-unfair competition law" all have the applicable space to regulate the "two choices" behavior, the urgent need to straighten out the application of the principles between the various laws. Anti-monopoly law is applicable to the serious illegal "One or the other" behavior, and the less illegal "One or the other" behavior should be applied prior to the anti-Unfair competition law.