传统文化应用于电商商城设计必要性之研究

Research on the Necessity of Applying Traditional Culture to E-commerce Mall Design

文章重点探讨了传统文化元素应用于电商商城设计的意义及方式,从创新传统图腾形象、创新商城交互方式、创新引流方式方面进行了电商商城设计的研究。认为电商企业应充分利用好传统文化元素进行设计,在提升传统文化形象的同时提升商城品牌形象,交互体验及引流方式。

This paper focuses on the significance and methods of the Application of traditional cultural elements in the design of E-commerce mall,and studies the design of E-commerce mall from the aspects of innovating the traditional totem image,innovating the interaction mode of the mall,and innovating the drainage mode.It is believed that e-commerce enterprises should make full use of traditional cultural elements for design,enhance the brand image of the mall,interactive experience and drainage mode while enhancing the traditional cultural image.